Based in Ottawa, Mr. Storgaard will lead the Canadian Paralympic Committee team to maximize the home Games advantage for athlete performance and the future of the Paralympic Movement in Canada. His proven abilities in sport marketing and sponsorship will increase awareness and develop strategic alliances with the corporate sector, government, media and other sport organizations.
Mr. Storgaard is returning to the world of sport where he began his career as Marketing Director of the Canadian Ski Association. He subsequently founded a sport marketing firm, Sportcom International Inc., and was instrumental in raising awareness and sponsorship for athletes, Canadian national teams and major sporting events.
“As more Canadians experience the competitiveness and excitement of the Paralympic Games and learn about this country’s great winning tradition in Paralympic sport, I believe even more of us will be inspired by our accomplishments.” said Mr. Storgaard. “The Paralympic Games to be hosted in Vancouver and Whistler next March will showcase our winter teams on home soil. This presents a once-in-a-lifetime opportunity for athletes, corporate sponsors, fans and our partners.”
Mr. Storgaard has 30 years of business management, communications and marketing experience spanning the corporate, public and not-for-profit sectors. He joins the Canadian Paralympic Committee on August 17 from APCO Worldwide, a global public affairs and communications firm where he was Senior Vice-President.
“Mr. Storgaard’s background in business and sport will have a tremendous impact on strengthening the Paralympic Movement in Canada”, said Alex Baumann, executive director – Own the Podium (Summer) “With the 2010 Paralympic Winter Games being less than six months away, I am confident Mr. Storgaard will deliver on the CPC’s strategic goals including the achievement of finishing among the top three nations at these Games.”
“In addition to meeting our goals, it is my hope that Canadians with a physical disability and an interest in sport will be inspired by our national team’s performance in Vancouver and one day be Paralympic athletes themselves,” Henry Storgaard said.
